Strategic and Effective Communication for Businesses
Inspired and active individuals are aware that any social or economic transaction involving at least one human element requires communication.
BUSINESS teams are USUALLY VERY GOOD creating excellent presentations. nevertheless, they struggle AS A TEAM tO EXECUTE THEM in front of clients, partners, or shareholders.
Internal and External Communication in the Company
Most teams have one or even a few individuals who feel confident when giving presentations and/or dealing with the press, but that more than half of a team will not want to / will not know how to / or simply, would prefer not to do so. This disadvantageous circumstance negatively impacts the team’s chances of success. Making sure that the whole team learns how to communicate effectively is crucial to keeping messages consistent and “on brand”.
The way a message is communicated, verbally or through body language and visuals, significantly impacts
how the brand is perceived."
Effective communication skills allow the presenter to convey the values, personality, and identity of the brand clearly and coherently. This involves being able to articulate key messages convincingly, engage the audience and maintain their attention, adapt to different audiences and situations, and handle questions or comments effectively. Effective communication is the cornerstone of a successful team. Not only does it facilitate the clear transmission of ideas, but it also strengthens interpersonal relationships and fosters a collaborative work environment. By investing in the development of communication skills among our employees, we not only improve operational efficiency but also make it possible to have a positive impact on productivity and job satisfaction simultaneously.
"A strategy focused on effective communication
can make a difference
in achieving business goals and in the personal and professional growth of talent."
Communication training is a fundamental pillar for the high performance of a team because, by providing its members with solid presentation skills, it fosters greater clarity and coherence in the transmission of ideas. This clarity and coherence, in turn, instills confidence in individuals, who will then be able to address conflicts constructively, using negotiation and conflict management skills learned during communication training. Finally, by strengthening interpersonal relationships through effective communication, a collaborative and harmonious work environment is created, which facilitates collective performance and the achievement of common goals. Additionally, ensuring CSR practice and internal communication are totally aligned is crucial to achieve a positive and responsible impact in the company. In fact, if social responsibility policies are not integrated into the internal communication strategy, CSR will not have an impact on the company’s own employees
"The strength of a team is characterized by the listening ability of its members."
A team with strong communication abilities can address its conflicts with a well-worked combination of low defensive attitude and high learning. Conversely, a team with weak communication abilities will be conditioned by a high defensive attitude and therefore may see its project sunk by a simple difference of opinion. The strongest teams can combine a high level of performance with a high level of happiness.
